Steven Santarpia is the President of Steven Santarpia Consulting, an independent digital marketing outfit.
Led by versatile business development expert, Steven Santarpia, this unique consulting firm specializes in all aspects of digital marketing. Working directly with individual professionals, startups, small businesses and established ventures, Santarpia helps his clients integrate winning strategies into their current business model.
Infusing his own expertise into the mix, Steven Santarpia Consulting is all about providing digital marketing strategies that feel human. In other words, his personal touch approach aims to seamlessly combine engaging content with rankable Search Engine Optimization (SEO) strategies. Tried, true and totally tested, Santarpia’s formula works — because he’s refined it! On a regular basis, the Consulting outfit launches experimental projects in order to determine what will work best for current and future clients. This year, in 2021, Steven Santarpia Consulting celebrates 5 years of success and innovation in SEO and digital marketing.
Areas of Specialization
Steven Santarpia’s expertise covers a wide range of business development and digital marketing areas. Currently, Steven Santarpia Consulting offers insight and evaluation on their clients:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay-Per-Click (PPC) Advertising
After reviewing how the client is already approaching their digital marketing efforts, Santarpia determines ways that can improve and even revolutionize their reach.
What is PPC Advertising? How does it work?
PPC, or pay-per-click advertising, is a digital marketing approach that leverages web-based ads. When a user clicks on an ad, the advertiser pays a fee to the platform or party where the ad is displayed or listed.
PPC advertisements are commonly displayed on websites, social media platforms and even rank within the Google search results. (The latter is known as Google Ads, or Google AdWords.) Overall, this process assists in increasing a website or webpage traffic, reach and ranking within Google’s Search Engine Pages (SERPs). In terms of digital marketing, Steven Santarpia has found PPC advertising to be incredibly effective and valuable to his clients.
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Steven Santarpia and his team were very helpful customizing a digital marking plan for my company. We were able to get our website ranked high on Google after a couple of months. We are getting more phone calls inquiring about our business. I would recommend Steven Santarpia services.