Michelle Swing

Michelle Swing is San Francisco-based strategic leader established by a 15+ year career in live events, ticketing and event-focused technology. Swing’s background spans an array of innovative corners of music tech and live music. Swing is the CEO of Noise Pop, the oldest home-grown indie music and arts event promoter in SF. 

Michelle Swing, CEO of Noise Pop, is a San Francisco based music and tech leader anchored by an emotionally intelligent, sustainable approach to strategy.  She currently stands as CEO of Noise Pop.  An innovator in the space of live events, Swing is an experienced leader working at the intersection of music and tech.

CEO of Noise Pop

Michelle Swing is the CEO of Noise Pop Industries.  Since 2023, she has led the strategic direction of the event promotion outfit;  this includes but is not limited to concerts and festivals, events-as-a-service and the DoTheBay digital media entity.  In her role, Swing cultivates sustainable, cross-functional partnerships, including development of community-based music experiences.  Her experience stretches beyond the core of live music to specialized areas of music tech such as ticketing innovation, brand-aligned events, tech-enabled fan engagement, platform integrations, B2B music solutions and music culture development. 

Media Mentions

Michelle Swing is recognized as an innovative visionary in the music technology space.  An emotionally intelligent leader, Swing has been called on as an expert in numerous pieces.  Swing has delivered comments to Billboard, Riff Magazine, Live For Live Music and many more media outlets.  As CEO of Noise Pop and an undisputed leader in the tech side of the Bay Area music events and festivals scene, Swing is regarded as a go-to expert and advisor.